Cox Enterprises project

streamlining access to company resources

cox enterprises [sponsored project]

Role

UX Researcher, UX Designer

Tools

Figma, Interviews, Surveys, User Testing

Members

Neha Kohad, Sonia Lin, Maha Sidi, Jedsada Thavornfung

Duration

Aug 2025 - Dec 2025
As part of my first year MS-HCI curriculum at Georgia Tech, I had the opportunity to work in a collaborative team on an industry-sponsored project. We worked with Cox Enterprises to design a centralized website for their Human-Centered Design team.

PROBLEM STATEMENT

how might we optimize the human-centered design team's resource ecosystem to enable employees to independently access information?

A team of 3 supports over 55,000 employees — every question they answer manually is time not spent on strategic, high-leverage work.

OUR SOLUTION

a self-serving centralized resource hub

ai-powered search for quick and smart answers to common questions

guided pathways for personalized learning

quick links to resources for efficient learning

past success stories for employees to understand the value of hcd methods

ABOUT OUR SPONSOR

human centered design (hcd) team @ cox enterprises provides ux related support for over 55,000 employees cross divisionally, including:

team of 3

01. hcd training & workshops

02. ux project consulting

03. university engagement

hcd team logo

KEY CHALLENGES

while the hcd team at cox has delivered significant educational value for several years, it faces persistent challenges in resource accessibility, visibility, and manual effort
centralization

01. lack of centralization

Resources are scattered across multiple platforms and intranets.

intuitive navigation

02. lack of intuitive navigation

Searching for HCD content is too overwhelming for employees.

visibility

03. lack of visibility

Awareness of the HCD program relies entirely on word-of-mouth.

role-specific pathways

04. lack of role-specific pathways

Current systems offer no tailored entry points for employees with different goals.

CURRENT FLOW

how it works currently...
Current flow diagram

KEY PROBLEM

thousands of employees can't find HCD resources without asking the HCD team for help

PROJECT TIMELINE

our 16-week design process
timeline

RESEARCH QUESTIONS

let's break it down to the following questions...

how do employees currently search for and access HCD resources?

what barriers do employees encounter during resource search?

how does the HCD team currently handle incoming requests?

what is the gap between how employees and HCD team members define resources?

what design patterns enable effective resource access and self-service?

RESEARCH METHODS

how we investigated our problem space

Tap a method below for the full breakdown.

Semi-structured interview affinity map
Journey Map
Survey results
Comparative analysis

RESEARCH FINDINGS

from our research, we synthesized these 8 key research findings
We mapped each research finding to corresponding user need, then translated them to a core design implication.
Research findings to implication mapping

USER NEEDS REPRESENTATION

we represented our user needs through a jobs to be done framework
We mapped each research finding to corresponding user need, then translated them to a core design implication.
Jobs to be done framework

IDEATION

we brainstormed and presented 3 sketched concepts to our stakeholders, settling on one idea
Concept A sketch: centralized website

01. centralized website

A single hub for trainings, templates, FAQs, and consulting support.

Concept B sketch: mascot AI agent

02. mascot AI agent

A conversational mascot that helps employees find HCD resources.

Concept C sketch: automated email responses

03. automated email responses

An HCD bot that answers common questions directly in email.

CHOSEN DESIGN DIRECTION

based on our stakeholder feedback, we decided on a centralized hub with integrated ai search
  • Most feasible and impactful option given technical constraints
  • AI search seen as highly valuable for improving how efficiently people find information
  • Aligns with company's push for broader AI adoption
Chosen design concept

WIREFRAME ITERATION

FEATURE WALKTHROUGH

let's take a look at our final designs...

Hover over each image to see the whole page!

01  home page

The entry point for all employees. Features a built-in AI search bar, upcoming trainings, quick links to common resources, and frequently asked questions.

Cox home page

02  ai integrated search

A built-in AI search bar with suggested prompts to quickly surface answers to employee questions without having to navigate away.

AI search demo

03  four motivation-based pathways

Four entry points tailored to different employee goals — whether they are new to HCD, looking to register for a training, need consulting support, or want to explore past success stories.

New to HCD page

new to hcd

Created a "New to HCD" page to help employees unfamiliar with human-centered design understand what it is and how it can benefit them.

Trainings page

trainings

Features a certification timeline with details for each offering and a full calendar view of all upcoming trainings.

Request consulting page

request consulting

Employees working on a project can request consulting with the HCD team through a simple form.

Get inspired page

get inspired

Employees can read about successful projects that used HCD methods and explore the techniques they applied.

04  about page

Introduces the HCD team, what they do, and quick links to contact them for more information.

Cox about page

DESIGN SYSTEM

we built a design system and components library to ensure consistency across all pages
Design system

EVALUATION & TESTING

did our designs solve the problems we set out to address? ...yes!
Our evaluation proved that the core experience is highly usable, but the next iteration needs to focus on fine-tuning the information architecture and content strategy for an elevated experience.
Testing feedback

CONCLUSION

thank you for reading!
Working with the HCD team at Cox was my first taste of designing for an internal audience at enterprise scale, and it reframed how I think about resource accessibility as a design problem in its own right, not just an afterthought. The project is now in the HCD team's hands for implementation, and I'm looking forward to seeing it in front of real employees.
Project gallery